Closing the Information Gap in Texas’ Fastest-Growing City

The Texas Voter Project (TVP) is launching its next major research and outreach initiative this November in San Antonio, where thousands of voters under 35 remain disengaged—not out of apathy, but due to a lack of accessible, nonpartisan information.

In May, we tested the impact of sending bilingual voter guides directly to young voters in San Antonio. What we learned? There’s demand. 92.7% of respondents said a guide like ours would be useful in future elections.

Now, we’re scaling up for November—an election cycle with even lower turnout and even less media coverage. Without party labels on the ballot, voters must do more legwork to make informed choices, and many simply don’t. Our goal is to remove those barriers.

What We’re Doing

• Mailing 300,000 voter guides to San Antonians aged 18–35

• Featuring bilingual (English/Spanish) candidate and ballot info

• Linking to an interactive online guide tailored to voter priorities

• Running a rigorous research study with the UTSA Center for Public Opinion Research to measure impact

Why It Matters

Young voters now make up one-third of the Texas electorate—but too many are still being left behind. In 2022, only 49% of registered voters aged 18–24 turned out. And in a recent San Antonio poll, 20% of voters couldn’t name a single candidate.

TVP is one of the only groups in Texas delivering nonpartisan, encyclopedic election info directly to young people’s desks—and we’re doing it at scale, backed by research and driven by data.