Closing the information gap in Texas’s biggest metro east of I‑35

The Texas Voter Project (TVP) is spinning up our next research‑and‑outreach push in Houston, where thousands of voters under 35 sit out local elections—not out of apathy, but because neutral, easy‑to‑use information rarely reaches them in time to matter.

In May, our San Antonio pilot showed clear demand: 81% of surveyed readers called the guide “very” or “extremely” useful and 93% said they want one every election. Now we’re applying that model to Houston—tight timelines, low‑information races, and a clear need for side‑by‑side candidate info.

What we’re doing

• Build, translate, and fact‑check a Houston‑specific, mobile‑first voter guide (English/Spanish) with side‑by‑side candidate bios and links to trusted third‑party sources.

• Deliver digitally to young voters (18–35)

• Measure impact with a straightforward research design (random assignment where possible) so we can publish results—not just anecdotes.

What it costs

• Production (one‑time): $5,000 to build, translate, and fact‑check the Houston guide.

• Digital delivery & verification: ≈ $8 per voter.

Want to underwrite a neighborhood or precinct? We’ll scope a custom plan and share a short post‑election readout.

Why it matters (here, and statewide)

• Low‑information elections + fast‑growing young population = turnout that skews older and smaller than the city actually is.

• A concise, nonpartisan guide lowers the “learning costs” that keep newcomers and time‑pressed voters on the sidelines.

• What works in Houston scales to other Texas boomtowns—and nudges statewide outcomes when it counts.

How you can help

• Fund the build. Cover the $5,000 production budget so we can lock copy, translations, and fact checks.

• Sponsor delivery. Pick a voter target (e.g., 250, 500, 1,000) for digital or mail outreach.

• Connect us. Intro a partner who can help place the guide where young voters already are (campuses, apartments, employers).

Ready to move?